5 A Day Calendar
Project: Giveaway Promotion
Brief: Create message awareness for 5 A Day campaign directed at both parents and young school-aged children. The message must be simple, fun and informative.
Solution: Eating five servings of fruits and vegetable and getting daily exercise is at the heart of the USDA’s 5 A Day campaign. We developed this concept artwork for Machado & Associates to present to the USDA. Using fun illustration combined with comical and informative messaging we applied the artwork to calendars which both parents and children would interact with daily.