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5 A Day lunchbags

5 A Day Lunchbags

Project: Giveaway Promotion

Brief: Create message awareness for 5 A Day campaign directed at both parents and school-aged children. The message must be simple, fun and informative.

Solution: Eating five servings of fruits and vegetable and getting daily exercise is at the heart of the USDA’s 5 A Day campaign. We developed this concept artwork for Machado & Associates to present to the USDA. Using fun illustration combined with informative messaging we applied the artwork to lunch bags, which both parents and children would interact with daily.