Project: Packaging and Branding

Brief: Create a package that will contain a book, a series of selected audio CDs and DVDs. The package will weigh approximately four pounds. 

Solution: Penscott Management created the APO E Gene Program, an individually customized diet and exercise program. When subscribers receive their reference materials in the mail, we wanted them to be excited and delighted. A large “Welcome” is splashed across the box with delicious meals and inspiring photos portrayed. The brand of the box follows the website, which subscribers have already accessed. Participants are supplied with a vast amount of material requiring a corrugated box to hold them. The box produced is gloss laminated over a corrugated box and fits into a United States Postal Service flat rate box to save the client costs on both shipping and exterior packaging.