Project: Brochure and Brand Management
Brief: Create a unique brochure for RFMD’s HR department to use in recruiting efforts. Something fun and out of the ordinary from standard letter-sized corporate brochure handouts.
Solution: RFMD creates RF products for the Internet of Things, so it made sense to portray the technology as it appears in everyday lives. Simple, fun Illustration in combination with understated headlines was used to draw attention and keep the reader engaged. A smaller format size on uncoated paper made the piece stand out even further from the crowd.