Brief: Create a vehicle that allows Tree People to inform people of their mission and meet with the community through face-to-face contact and leave behind material.
Solution: Engaging the community and enriching the health and beauty of the environment through tree planting is the mission of Tree People. The Aranda Group’s client, Tree People, wanted a more intimate piece with more uniqueness. Illustration on an uncoated, small, square brochure described both a unique and intimate flavor. Depictions of a happy, healthy community working together defined the message of both the illustration and the text content. The informational brochure attracted people to take action and get information on how to beautify their own neighborhoods.